Katie Reed

Student Spotlight: Katie Reed

Posted by Katie Reed on July 22, 2017

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When I first heard about GMarkU a little over a year ago, I was thrilled to finally find an organization that would allow me to connect with and learn from other government marketers. As a member of the inaugural GMarkU Mentor Program, I’ve had the opportunity to do just that. I have learned a lot over the first three sessions, but a few of the takeaways that really stood out came from our discussion on how to maximize your marketing budget. The group shared a wealth of advice, from tips on ways to partner with other departments to split costs, to how to negotiate lower prices from vendors and media outlets by taking advantage of bundled prices and end-of-quarter/year sales.