Cathy Cromley

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I am so grateful for Government Marketing University, the only independent educational and networking resource for public sector marketers.  At their inaugural GAIN 2016 Conference, they had a stellar panel of federal government Public Affairs Officers.  The panel spent most of the time telling the roomful of marketers what was not possible — for example, government ethics rules prohibit agency employees, quotes, logos and photos from being used in a way that implies an endorsement of a company or product. But they also discussed what was possible, which included leveraging any publicly available information.