Pitching government news to reporters under embargo is not something that happens often. In the world of media relations, an embargo isn’t a ban on trade but rather a provision that keeps reporters from releasing news to the general public until a specific date and time.
One news item that typically garners a decent amount of reporter enthusiasm in the B2B world is a new product release (not to be confused with product updates or version releases). However, this does not ring true when it comes to the public sector. It might be the procurement process, or the speed at which the government moves, or the number of other mandates and directives that reporters have to cover, but it is a rare case when product news is covered by the public sector press.